Amazing Grass, how sweet the sound

of wordplay in a brand name.


Of the many brands that have fun with words, OPI (Don’t Talk Bach To Me, Unfor-greta-bly Blue, Danke-Shiny Red and other shades in the Germany Collection) and ModCloth (Finance and Dandy wallet, Don’t Worry, Be Strappy wedge, Rolling in the Steep teapot) come happily to mind.

And when “serious” brands show a sense of humor, we’ve no less days to sing God’s praise, than when we first saw pun.


The capped Z heralds the “zing” in Amazing Grass! No accident, I’m sure.


2 thoughts on “Amazing Grass, how sweet the sound

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