Chickpeas and love

Most packaging copy is matter of fact, humdrum, or an afterthought. But the writing on the Tribe hummus package is as tasty and fun as the contents.


Red-pepper kick, anyone?


The dot in the i in “Tribe” is a chickpea. It looks like a heart, too.




The ingredient list starts with LOVE. What’s not to like?


Take a peek under the lid.










So you’re slathering it on lettuce/tomato/cucumber sandwiches or eating it straight from the bowl with a spoon. And when you’ve licked the bowl clean, there’s writing on the inside wall.


That many chickpeas in an 8 oz. bowl? I would never have guessed!

Rotate the bowl 180 degrees and …


Awww … I agree.


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