Chickpeas and love

Most packaging copy is matter of fact, humdrum, or an afterthought. But the writing on the Tribe hummus package is as tasty and fun as the contents.

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Red-pepper kick, anyone?

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The dot in the i in “Tribe” is a chickpea. It looks like a heart, too.

 

 

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The ingredient list starts with LOVE. What’s not to like?

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Take a peek under the lid.

 

 

 

 

 

 

 

 

 

So you’re slathering it on lettuce/tomato/cucumber sandwiches or eating it straight from the bowl with a spoon. And when you’ve licked the bowl clean, there’s writing on the inside wall.

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That many chickpeas in an 8 oz. bowl? I would never have guessed!

Rotate the bowl 180 degrees and …

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Awww … I agree.

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