Most packaging copy is matter of fact, humdrum, or an afterthought. But the writing on the Tribe hummus package is as tasty and fun as the contents.
Red-pepper kick, anyone?
The dot in the i in “Tribe” is a chickpea. It looks like a heart, too.
The ingredient list starts with LOVE. What’s not to like?
Take a peek under the lid.
So you’re slathering it on lettuce/tomato/cucumber sandwiches or eating it straight from the bowl with a spoon. And when you’ve licked the bowl clean, there’s writing on the inside wall.
That many chickpeas in an 8 oz. bowl? I would never have guessed!
Rotate the bowl 180 degrees and …
Awww … I agree.