This one’s a wrap!

I was running errands when this Nothing Bundt Cakes delivery van came into view.


Click photo to enlarge.

The clever line—‘hole lotta yum—packs the bundt cake’s distinctive feature (hole in the middle), a benefit (whole lotta yum), and wordplay (whole/hole) into three little words. Combine with larger-than-life shots of decorated cakes and stir in contact info for a delectable ad on wheels any way you slice it.

Now I want to call them Nothing PUNdt Cakes.


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