Happy Valentine’s, dear reader! Love is definitely in the air at Tom Thumb where 12-packs of Coke, Diet Coke, and Coke Zero soar in a Texas-sized display by the checkouts. I had a fizz-ical reaction to this splendid stack and its effervescent kisses in red, silver, and black.
The clever line—‘hole lotta yum—packs the bundt cake’s distinctive feature (hole in the middle), a benefit (whole lotta yum), and wordplay (whole/hole) into three little words. Combine with larger-than-life shots of decorated cakes and stir in contact info for a delectable ad on wheels any way you slice it.