Category Archives: Branding

Data pints

Now that summer’s over—sob—what better way to remain in denial than by indulging in Ben and Jerry’s treats, all perfect pairings of dreamy dessert within and double entendre without.

A quick survey of the Kroger freezer returned this three-item sample.

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The best things in life are FREEzed.

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Now that’s rich. Gets my vote.

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Totally t(r)opical!

In puns in the freezer section, I gushed over Ben and Jerry’s Cherry Garcia, Mission to Marzipan, and Karamel Sutra and signed off with the promise of additional data pints documenting the company’s other puntastic delights. It took me five years and change to make good on my promise, and some might even say I’m not doing anyone any flavors. But if your day just got a tad bit sweeter and the punny ice cream names made you smile, this data collection exercise was not entirely pintless.

Love soda-licious

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Happy Valentine’s, dear reader! Love is definitely in the air at Tom Thumb where 12-packs of Coke, Diet Coke, and Coke Zero soar in a Texas-sized display by the checkouts. I had a fizz-ical reaction to this splendid stack and its effervescent kisses in red, silver, and black.

Be still, my beating heart.

Triple play

Ever come across visual puns in logos? Think of the G that makes a smiling face in the Goodwill logo. Or the negative-space arrow between the “E” and the “x” in the FedEx logo.

See if you can find the visual puns in the Minnie’s Food Pantry logo. I saw three—hence, the title of this post.

MinniesTruckFull

Can you find the visual puns in the Minnie’s Food Pantry logo? In the next photo caption I’m listing three I saw.

Minnie's Food Pantry logo

The red stroke represents: 1) the M in Minnie’s, 2) a heart, and 3) an apple. What I see in this logo: Minnie’s is all heart as it seeks to end hunger in the community by providing food to those who need it.

Melon-dramatic

Nothing says summer like watermelons! This beauty passed the thump test and came home.

What-a-melon

Can you find the puns on the label?

I see a verbal pun (the brand name is What-A-Melon) and a visual pun (the ‘A’ in What-A-Melon is a point in the star on this fruit from the Lone Star State). Puns on produce—sweeeeet!