Category Archives: Copywriting

Winter green

Live oaks don’t shed leaves in the winter.

live oaks in Tietze Park

Their chlorophyllic stance in frosty weather makes this an arc de tree-omphe. These beauties frame Tietze Park, one of Dallas’ many green spaces.

 

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Make me a cosmopolitan!

Big D, the city I call home, surprises and delights when I’m least expecting it. Check out these lovingly rendered signs around town.

The puns in this one put the happy in Happy Hour for me. So do the lettering, colors and illustrations.

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Centric Bar and Grill, June 2017

Anyone else see the subtle TGIF around the wine glass (top left)? Or is it just me?

A lot of care and creativity went into making these Dallas Comedy House menus:

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Dallas Comedy House, May 2017

So fun! I love “Key & Peele Lime Pie” and “the Such a Ham sandwich”! I also like “IMPROVISE your own.” But my favorite has to be “Nom, nom, nom” under Food. See it? Truly great puns, like this one, are stealthy. They do not call attention to themselves. Nom, nom, nom sits there perfectly happy if you see the obvious reference to food but leaps off the board to tickle your funny bone if you uncover the hidden joke (nomination, in this case).

The list of libations:

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Dallas Comedy House, May 2017

The DCH signs are high up on walls, and the angle of this shot makes this sign harder to read. My faves from this board:
Steve Martini
SarahDay Night Live
LizLemonDrop
the Woo-ie CK

๐Ÿ˜€ ๐Ÿ˜€ ๐Ÿ˜€
For being a teetotaler, I left both venues in high spirits.

The most punderful time of the year

Signs that wordplay is alive and well in Dallas!

Near Mockingbird Station, around Halloween:

Halloween sign near retail store: fab-boo-lous

No scar(e)city of puns. Dallas is well-equipped.

Near Trader Joe’s/Walnut Hill:

Walkens welcome

Locks to laugh about.

Christmas cheer around here:

Gnome for the holidays

Where to go for my wordplay addiction? The elf-help section.

Happy you here! Err … I mean, Happy New Year. Too muchย punch can do that, ya know!

Bai love

I drink to your health. In my glass are Bai Bubbles. You may remember their sparkling witย from August. This month, I present Peru Pineapple and Lambari Watermelon Lime.

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Both fit the bill for subtly sweet and fizzy pizza prop. Great on their own, too.

Like the last two Bai bubblies, these sport a playful side.

Bai Bubbles - Peru Pineapple - Flavor so seductive, we should change its name to fineapple

Fineapple! Really? So cheesy, it’s fine. ๐Ÿ˜‰

Bai Bubbles - Lambari Watermelon Lime - Your taste buds would commit a felony/To get their hands on a can this melony

lol – went from bad to verse

So far I’ve featured four flavors on this blog: Bogota Blackberry Lime and Bolivia Black Cherry in August; and Peru Pineapple and Lambari Watermelon Lime in October. Does this mean there’ll be another post in this series in December, you ask? No, this isn’t a Bai-monthly series.ย The other three flavors — Gimbi Pink Grapefruit, Jamaica Blood Orange, and Waikiki Coconut Lime — have fun writing too, but it’s not as creative.

Oh, before I forget, here’s the Bai-line for this post:20181021_192851.jpg

Cheers!

Sparkling wit

These beverage cans hide a playful side. Literally.

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Here they are from the front. All slick and smooth.

And here’s the playful side.

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Bai Bolivia Black Cherry – Take your taste buds for a wild ride on a cherry-go-round of flavor.

Side 2

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Bai Bogota Blackberry Lime – Blackberry flavor so insanely delicious, it defies all lime or reason.

I wanted to Bai a Coke alternative to go with pizza. While nothing compares to Coke as a pizza bev, these antioxidant infusions fit the bill, Bai and large. They’re a fizzy, flavorful counterpoint to the crisp crust-soft cheese magic of pizza.

Sweetened with erythritol and stevia leaf extract, Bai Bubbles are 5 cals a can, if you’re counting. Each has as much caffeine (45mg) as a cup of black tea. Their colors and flavors come from fruit and vegetable extracts, so they’re clean and look gorgeous in the glass. Cheers!

Thanks for reading! Until next time, good-Bai!

Something to taco ’bout

When life gives you lemons, eat tacos.

But not just any tacos. Head to La Nueva Fresh & Hot on Webb Chapel Road in Dallas. While you wait for your tacos, watch the tortilla machine crank out a never-ending supply of those super-soft carriers of all manner of fillings, those foldable wonders that feed the soul.

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My tasty trio: rajas (roasted poblano peppers), frijol refrito (refried beans) and papas (potato). The one with the green chile peeking out is the rajas taco. Choose from corn or flour tortillas. I went with corn. Yummm ๐Ÿ˜€

I eyed these for next time: nopales ย (cactus) and Mexican papas!

On the chalkboard you’ll find several vegetarian and vegan choices (unusual for an authentic Mexican spot) as well as meat-based ones. The other board lists a ton of meal options.

Take home tubs of fresh red or green salsa and cactus salad from the refrigerator case. And a stack of tortillas, of course.

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Just two bucks!

La Nueva Fresh & Hot has a few tables and chairs if you want to eat in. I’m not a bit surprised it has 4.5 stars on Yelp. I give it five.

So laugh off the lemons and tuck in, my friend.