Category Archives: Copywriting

Lettuce rejoice

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I turnip at a signature Kroger and faint at the fantasticality of the produce wall. Herringboned carrots and parsnips. Carefully curated collard greens. Rowdy radishes wrangled. Bunches of spinach, white-belted soldiers in rows.

The stocking crew didn’t miss a beet. Their painterly care leaves me artichoked with emotion. Way to embrace their work endive into it with devotion.

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Thanks for being here, dear reader. Here’s to a fresh start in 2017!

Data pints

Now that summer’s over—sob—what better way to remain in denial than by indulging in Ben and Jerry’s treats, all perfect pairings of dreamy dessert within and double entendre without.

A quick survey of the Kroger freezer returned this three-item sample.

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The best things in life are FREEzed.

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Now that’s rich. Gets my vote.

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Totally t(r)opical!

In puns in the freezer section, I gushed over Ben and Jerry’s Cherry Garcia, Mission to Marzipan, and Karamel Sutra and signed off with the promise of additional data pints documenting the company’s other puntastic delights. It took me five years and change to make good on my promise, and some might even say I’m not doing anyone any flavors. But if your day just got a tad bit sweeter and the punny ice cream names made you smile, this data collection exercise was not entirely pintless.

Roll with it, baby!

For most problems in life, I like to use my noodle. But sometimes, it takes another’s noodle—or noodles, to be precise—to soften a tough situation. Enter Master Wok. This family-owned Plano restaurant at the southeast corner of Plano Parkway and Jupiter Road cranks out consistently good Chinese. Among the best I’ve had.

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I’ve tried the Vegetable Lo Mein (noodle-icious), Vegetables With Hunan Sauce (loaded with zucchini, broccoli, celery, carrots, water chestnuts, baby corn), and House Bean Curd (pictured). For just a bit more coin, I ordered extra broccoli and an egg roll to up the ooh-mph.

House Bean Curd! So damn delicious and deeply satisfying. What yin-yang technique gives the tofu its crisp exterior and pillowy interior? How is the broccoli bright green but the food blistering hot? How do the brocco trees soak up and hold just enough sauce to then rain salt and spice and other things nice on my taste buds?

I’m afraid I don’t have answers. I’m rich nevertheless. Just look at my good fortune:

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Come wok with me.

Seriously seeking stir-fry? Or stuck in a bit of a soup? Get a roll with it, baby!

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Post title inspired by this Steve Winwood hit 

Love soda-licious

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Happy Valentine’s, dear reader! Love is definitely in the air at Tom Thumb where 12-packs of Coke, Diet Coke, and Coke Zero soar in a Texas-sized display by the checkouts. I had a fizz-ical reaction to this splendid stack and its effervescent kisses in red, silver, and black.

Be still, my beating heart.

Punny sack

How could anyone resist a pun-slinging tote?

A knock-knock joke knock-off!

I found this reusable bag in the Sprouts (grocery store) checkout line.

The original knock-knock joke goes something like this:
Knock! Knock!
Who’s there?
Orange.
Orange who?
Orange you glad I’m not a banana,

Orange? Banana? Regardless, if I walked away with punshine on my shoulder, it was a fruitful shopping trip!