Category Archives: Copywriting

Aloe there!

Wanna have pun? You can, thanks to Trader Joe’s.

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Didn’t find the pun? Look again! You will, I am sure. ūüėČ

 

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Dayspring Nature Preserve – Allen, Texas

When it’s brrrry cold outside, there’s always photos from the month of May.

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Nature preserve beats traffic jam

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Indian paintbrushes (ratibida columnifera) surround firewheel (gaillardia pulchella)

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Sheer re-leaf

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‘Round the bend for mind to mend

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Path-o-logically peaceful

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Air filter

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Decked out in emerald

Here’s the City of Allen listing for Dayspring Nature Preserve.

Tote’s awesome

If you’re mentally removing apostrophe from headline, don’t. My lunch tote, a fabulous blend of form and function, really is awesome.

Igloo tote exterior

Polka dots add a playful pop to a color that goes with everything. Shoulder straps leave hands free.¬† A wide base means the tote won’t topple. And its compact exterior belies a seriously roomy interior.

Igloo tote capacity

This capacious carrier comfortably holds lunchbox, fruit, water bottle, train read, and light cardigan. All that and a bag of chips (not pictured).

Lettuce rejoice

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I turnip at a signature Kroger and faint at the fantasticality of the produce wall. Herringboned carrots and parsnips. Carefully curated collard greens. Rowdy radishes wrangled. Bunches of spinach, white-belted soldiers in rows.

The¬†stocking crew didn’t miss a beet. Their painterly care¬†leaves me artichoked with emotion. Way to embrace their work endive into it with devotion.

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Thanks for being here, dear reader. Here’s to a fresh start in 2017!

Data pints

Now that summer’s over‚ÄĒsob‚ÄĒwhat better way to remain in denial than by indulging¬†in Ben and Jerry’s treats, all perfect¬†pairings¬†of dreamy dessert within and¬†double entendre without.

A quick survey of the Kroger freezer returned this three-item sample.

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The best things in life are FREEzed.

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Now that’s rich. Gets my vote.

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Totally t(r)opical!

In puns in the freezer section,¬†I gushed over¬†Ben and Jerry’s Cherry Garcia, Mission to Marzipan, and Karamel Sutra and signed off with the promise of¬†additional data pints documenting the company’s¬†other puntastic delights.¬†It took me five years and change to make good on my promise, and¬†some might even say I’m not doing anyone any flavors. But if your day just got a tad bit sweeter and the punny¬†ice cream names made you smile, this data collection exercise was not entirely pintless.

Roll with it, baby!

For most problems in life, I like to use my noodle. But sometimes, it takes another’s noodle‚ÄĒor¬†noodles, to be precise‚ÄĒto soften a tough situation. Enter Master Wok. This family-owned Plano restaurant at¬†the southeast corner of Plano Parkway and Jupiter Road¬†cranks out consistently good¬†Chinese. Among the best I’ve had.

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I’ve tried the Vegetable Lo Mein (noodle-icious), Vegetables With Hunan Sauce (loaded with zucchini, broccoli, celery, carrots, water chestnuts, baby corn), and House Bean Curd (pictured). For just a bit more coin, I ordered¬†extra broccoli and an egg roll to up the¬†ooh-mph.

House Bean Curd! So damn delicious and deeply satisfying. What yin-yang technique gives the tofu its crisp exterior and pillowy interior? How is the broccoli bright green but the food blistering hot? How do the brocco trees soak up and hold just enough sauce to then rain salt and spice and other things nice on my taste buds?

I’m afraid I don’t have answers. I’m rich nevertheless. Just look at my good fortune:

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Come wok with me.

Seriously seeking stir-fry? Or stuck in a bit of a soup? Get a roll with it, baby!

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Post title inspired by this Steve Winwood hit 

Love soda-licious

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Happy Valentine’s, dear reader! Love is definitely in the air at Tom Thumb where 12-packs of Coke, Diet Coke, and Coke Zero soar in a Texas-sized display by the checkouts. I had a fizz-ical reaction to this splendid stack and its¬†effervescent kisses¬†in red, silver, and black.

Be still, my beating heart.