Category Archives: Details

Sparkling wit

These beverage cans hide a playful side. Literally.

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Here they are from the front. All slick and smooth.

And here’s the playful side.

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Bai Bolivia Black Cherry – Take your taste buds for a wild ride on a cherry-go-round of flavor.

Side 2

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Bai Bogota Blackberry Lime – Blackberry flavor so insanely delicious, it defies all lime or reason.

I wanted to Bai a Coke alternative to go with pizza. While nothing compares to Coke as a pizza bev, these antioxidant infusions fit the bill, Bai and large. They’re a fizzy, flavorful counterpoint to the crisp crust-soft cheese magic of pizza.

Sweetened with erythritol and stevia leaf extract, Bai Bubbles are 5 cals a can, if you’re counting. Each has as much caffeine (45mg) as a cup of black tea. Their colors and flavors come from fruit and vegetable extracts, so they’re clean and look gorgeous in the glass. Cheers!

Thanks for reading! Until next time, good-Bai!

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Nothing to sneeze at

This post falls in the category of “details that make a difference.”

Look at this picture. What do you see?

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A box of white facial tissue?

Look again. This brand tells you when the box is nearly empty.

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See the pale blue tissue under the white one?

First of 10 blue tissues before the box is empty. A cue to stock up.

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Hint, tint!

Subtle, right? Here are the images, side by side.

This kind of care in product design makes for a superior UX. Small details that surprise and delight or make life a little bit easier, sweeter, smoother.