Category Archives: Packaging

Data pints

Now that summer’s over—sob—what better way to remain in denial than by indulging in Ben and Jerry’s treats, all perfect pairings of dreamy dessert within and double entendre without.

A quick survey of the Kroger freezer returned this three-item sample.

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The best things in life are FREEzed.

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Now that’s rich. Gets my vote.

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Totally t(r)opical!

In puns in the freezer section, I gushed over Ben and Jerry’s Cherry Garcia, Mission to Marzipan, and Karamel Sutra and signed off with the promise of additional data pints documenting the company’s other puntastic delights. It took me five years and change to make good on my promise, and some might even say I’m not doing anyone any flavors. But if your day just got a tad bit sweeter and the punny ice cream names made you smile, this data collection exercise was not entirely pintless.

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Love soda-licious

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Happy Valentine’s, dear reader! Love is definitely in the air at Tom Thumb where 12-packs of Coke, Diet Coke, and Coke Zero soar in a Texas-sized display by the checkouts. I had a fizz-ical reaction to this splendid stack and its effervescent kisses in red, silver, and black.

Be still, my beating heart.

Chickpeas and love

Most packaging copy is matter of fact, humdrum, or an afterthought. But the writing on the Tribe hummus package is as tasty and fun as the contents.

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Red-pepper kick, anyone?

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The dot in the i in “Tribe” is a chickpea. It looks like a heart, too.

 

 

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The ingredient list starts with LOVE. What’s not to like?

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Take a peek under the lid.

 

 

 

 

 

 

 

 

 

So you’re slathering it on lettuce/tomato/cucumber sandwiches or eating it straight from the bowl with a spoon. And when you’ve licked the bowl clean, there’s writing on the inside wall.

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That many chickpeas in an 8 oz. bowl? I would never have guessed!

Rotate the bowl 180 degrees and …

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Awww … I agree.

Amazing Grass, how sweet the sound

of wordplay in a brand name.

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Of the many brands that have fun with words, OPI (Don’t Talk Bach To Me, Unfor-greta-bly Blue, Danke-Shiny Red and other shades in the Germany Collection) and ModCloth (Finance and Dandy wallet, Don’t Worry, Be Strappy wedge, Rolling in the Steep teapot) come happily to mind.

And when “serious” brands show a sense of humor, we’ve no less days to sing God’s praise, than when we first saw pun.

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The capped Z heralds the “zing” in Amazing Grass! No accident, I’m sure.